I re-design this landing page for The Goods Collective that we were holding at the time. The design needed to be bright and exciting to encourage people to buy. I added some subtle animations to the page by making sections scroll as the user scrolls down. It’s always nice to add little extras like this if there’s time as it can make a big difference to the final product. Worked to create new accent colors, slight layout modifications and a stronger information hierarchy between the pages, as well as design out completely.
The Goods Collectives & Co.
The leading supplier of organic food in Abu Dhabi & Dubai, they source food and beverages that are not just of the highest quality, but wholesome, healthy, and dairy free too. The products supplied by them are sourced from across the world and are distributed in the Middle Eastern market.
The Good Collectives & Co.
www.thegcco.comDesigning the website
Ongoing optimisation
The most notable UX / UI centered around re-designing the entire ecommerce experience that a customer sees when going to place an order. It focused heavily on ease of use while on the shop or ‘action’ pages such as the main landing page, product category pages and individual product pages. And while on the account pages it focused on presenting information upfront, making it quick for customers to learn about orders and order statuses.