Being an early-stage startup, the branding for the company hadn’t yet been well defined. The aim was to create an elegant with the touch of gold brand concept that incorporated the existing website and ribbon symbol. After throwing around a bunch of different ideas, we decided to take an illustrative approach.
Regal Mobility
Regal Mobility is dedicated to helping you get out and enjoy life by providing access to the best mobility products at the GUARANTEED lowest prices. They are locally owned and operated and providing quality products and service at the lowest cost. Rentals are available of some of their most popular scooters and wheelchairs.
Regal Mobility
www.regalmobility.comDesigning the brand
Final Approach
The complementary Gold and Violet palette (above) was inspired by the royal elegant brightly coloured ribbon typeface. I went for clean and crisp typography, using script throughout in varying shades of gradient gray.